Influencer & PR Executive

British Airways Holidays

Our colleagues and customers are at the heart of everything we do.

We’re one of the UK’s leading and most trusted tour operators. We provide holiday packages, hotels, car hire and experiences via ba.com and the British Airways contact centres. From carefully selected hotels to our 24-hour support helpline we take every element of our customers’ holidays seriously.

As part of the British Airways brand we offer the advantages of being part of the UK’s largest airline coupled with all the benefits of being in a smaller company. Our country’s passion, diversity, excellence, creativity and warmth are the same special qualities that make all 340 of us at British Airways Holidays who we are.

British Airways Holidays is a great place to work, but don't just take our word for it.  In a recent colleague survey, 91% of our colleagues agreed that people want to work here because of our culture and 94% confirmed we have a vision for the future that's easy to understand and meaningful.  

Our business is growing and has ambitious plans, so it’s it a really exciting time to join our team.

About the role

We want our customers to make the most treasured travel memories; having trust in our brand and the exceptional experiences we aim to deliver to them every time. Building an awareness in what we can offer is so important. Joining our small, friendly and incredibly supportive PR team, you will be our subject matter expert on delivering successful organic influencer campaigns.

We  know our customers’ content consumption habits are evolving and we are looking to develop our reach and brand awareness across these platforms.   This role is a fantastic opportunity to drive and own our development in the influencer and talent space. We’re looking some someone experienced at connecting brands with the right influencers, those who align with our overall brand, to position British Airways Holidays as a trusted and aspirational tour operator to our core customers.

Bringing your experience at identifying, developing, managing, and executing organic influencer content to amplify brand messages you can really get your arms round the approach and direction we take.  Leading overseas press and influencer trips, working on a variety of campaigns and enjoying the chance to get stuck in and develop an emerging area for a brilliant brand.

What you will be doing

• Set up and co-ordinate the conception, delivery and implementation of creative influencer campaigns which deliver positive content and social media engagement
• Source & vet talent for organic influencer campaigns, ensuring performance, demographics & personality align with overarching brand strategy & objectives. Sell in creator selections internally with thoughtful reasoning
• Create, build and manage relationships with influencers, talent, content creators and talent agencies in the UK to drive consumer engagement with our brand
• Manage communication with influencers & talent agencies from the start of a partnership through to the end, providing them with key information, ensuring deadlines are met and building the ongoing relationships.
• Lead on the evaluation, performance measuring and reporting of all influencer campaigns, showcasing return on investment
• Managing analytics from each creator and ensuring data trackers are up to date. Leading on providing learnings & insights.
• Co-ordinate influencer rate negotiation and support on contract management
• Lead on keeping abreast of emerging trends and technologies in the influencer marketing space

What you will bring

• Strong understanding of influencer marketing principles and best practices.
• Proven experience in an in house department or PR agency with specific influencer experience
• Proven ability to contribute, implement and manage influencer programmes and activity
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Strong relationship-building skills and the ability to collaborate effectively with cross-functional teams.
• A creative mindset and a passion for staying up-to-date with industry trends.
• Proven ability to multitask a large workload in a fast moving and changing environment and remain calm throughout
• Desirably public relations experience including drafting and distributing written communications, working on the delivery of creative PR campaigns, reporting, experience of working with traditional and digital UK media
• You will need to be able to get to the BA head office at Heathrow once a month. Plus lead occasional overseas press and influencer trips throughout the year, and flexibility to attend evening and weekend (e.g. networking) events

What we can offer you

£31,000 to £35,000 per annum salary (this may vary depending on your relevant skills and experience)

Our offices are based in central Crawley and we offer hybrid working (within the UK only).  Generally, this role works from our offices twice a week, with additional days as needed depending on meetings etc. Office days are co-ordinated so that colleagues in the same team are in the office together to collaborate in person.  We usually support new colleagues in the office full time for the first few weeks.

Key benefits include

• 25 days holiday per calendar year, increasing by one day for every two complete years’, to a maximum of 30 days, plus normal bank holidays.
• Unlimited standby and premium standby fares for you and your nominees on the BA network and partner airlines, from day one
• Discounts on BA flights and holidays from day one for you, your friends and family
• Flexible start & finish times
• Annual incentive scheme and salary review (dependant on company & individual performance)
• Company contributory pension scheme up to a maximum of 5% colleague and 11% company contributions.
• Flexible benefits package including generous life assurance cover, plus options such as dental /medical cover, and cycle to work, technology and electric car schemes.
• Range of colleague wellbeing and recognition programmes

Diversity, equality & inclusion are all important to us.  We believe a diverse and inclusive workplace contributes to our sense of wellbeing and belonging, enabling us all to thrive professionally and personally.  Equality and equity are important in ensuring that everyone is treated fairly.  Our focus is on creating a positive and inclusive working environment for all.

• We aim to be inclusive – everyone feels valued and respected as an individual. 
• We aim to ensure equality and equity-everyone treated fairly as individuals with recognition of unique differences.
• We aim to be diverse – with a mix of colleagues representing our community.

We are advertising this role as a permanent full time role, however if you would like to apply on a part time basis, you are welcome to open a discussion about this at the stage of the application process that suits you.

Closing date for applications is: Sunday 24th November

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.